What’s in the Name?

You may have noticed that we recently rebranded to “The Prewitt Group.” After 44 years as J.R. Prewitt & Associates, we wanted to update our name, logo and tagline to accurately reflect what we do and position us for the future.

What’s in the name?

As a family-owned and operated firm, we kept the last name of our founder and chairman, president and vice president in our new identity. The surname Prewitt is actually derived from the Middle English word “prou,” meaning “brave,” or “valiant,” with the addition of either of two common diminutive suffixes: “-et” or “-ot.” As such, this name is thought to have originally been a nickname for someone small, but brave.  Including “group” in our name ties our legacy of service excellence to our present-day offerings through partnerships with our network of top-rated insurance carriers – all aligned to provide our customers with an unmatched portfolio of custom insurance products.

What’s in the logo?

A shield is a universal symbol for protection from danger, risk or unpleasant experience. As risk consultants, this symbol correlates with our mission and commitment to our clients. Likewise, the lion portrays strength and nobility. Ultimately, the goal of our new logo was to depict the qualities J.R. Prewitt & Associates has come to be associated with since 1974.

What’s in the tagline?

Our tagline “the power to mitigate risk” concisely sums up what The Prewitt Group’s mission has been since our company was founded: To expertly handle all of your insurance needs whether personal or professional, with the utmost attention to detail and comprehensive protection from anticipated risk. Our new brand reflects what we’ve always focused on as a family-owned and operated firm, a commitment to excellence to better serve our clients tomorrow.


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